NEXUS’S STANDARD OF EXCELLENCE

We set the bar high—unapologetically so. Our membership hinges on one core principle: excellence, embodied by those who wield profound impact through sheer authenticity. We’re not here for the polished pretenders or the “fake it ‘til you make it” crowd. We seek individuals who’ve taken audacious risks, stumbled hard, and risen above—those who’ve poured their lives into a purpose bigger than themselves.

When I think of this standard, David Goggins comes to mind. Everyone knows him as the relentless athlete, Navy SEAL, and overachiever extraordinaire. Sure, he might carry a bit of pride now—and he’s earned it—but having met him in person, I can tell you he genuinely doesn’t care what anyone thinks. Picture this: a guy who was once overweight, spraying pesticides for a living, chugging milkshakes every night, walks into a recruiting office and declares he’s going to be a SEAL. They laughed in his face. The image accompanying this post tells the rest—Goggins didn’t just prove them wrong; he redefined what’s possible. “Stay hard” isn’t just a catchphrase; it’s a way of life.

If we could clone 100 of him, we would. That’s the benchmark NEXUS holds—members who’ve risked it all, faced the mess, and come out on top, not for applause, but because it’s who they are. That’s who we want: the real, the relentless, the resolute. Anything less doesn’t cut it.